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Welcome To A World Of Rewards


Life insurance that rewards you for being healthy

Vitality is leading the way in changing the nations attitudes to healthy living and life insurance. Life insurance is something that we will all require at some point in our lives but what if you had a life insurance that rewards you for leading a healthy lifestyle.

With VitalityLife not only do you get a 5-star life insurance but you also get a host of rewards from the likes of Champneys, Vue Cinemas, Starbucks, Apple & many more.

How It Works

Choose Your Product


Sync Your Device


Be Active


Be Rewarded

Contact Us Today

Life Insurance

Award winning life insurance that protects tomorrow and helps you get more out of life today with great rewards and even more incentives to make sure everyone stays fit & healthy.

Health Insurance

5-star rated health insurance for you and your family that rewards you with great benefits and discounts for being healthy and provides access to the best possible medical care.

Vitality Rewards

There are some pretty amazing benefits that come with your Vitality policy along with helping you live a healthy life and being rewarded. We are all fans here at Reward Fitness and we’re working to help make us all healthier, happier and live longer. Quite simply Vitality works. Find out why by checking out all the benefits and rewards below.

Why we believe that Vitality is the no.1 choice for life and health insurance

  • 10 Vitality Points for completing a Parkrun or 5 points for Volunteering

  • Up to 40% off Garmin and Polar devices each year for each named adult on the plan

  • Weekly Cinema Ticket for each adult named on the policy when they get active (When optional serious illness cover is included for a child they would be also be entitled to a cinema ticket)*

  • Weekly Starbucks drink for each adult named on the policy*

  • 50% off running shoes from Sweatshop each year for anyone named on the policy (again children can also get a pair if included for optional serious illness cover)

  • Up to 40% off British Airways and Eurostar (discount depending on your vitality status)

  • 50% off health screening

  • 75% off breaks at Champneys Country Spas

  • Cash back at the end of the policy year depending on Vitality Status maximum per adult £125 for joint plans £250 (Only available on VitalityLife plans)

& many more

If you would like more information about how Vitality works, then get in touch by filling in the contact form and we can answer any questions you may have.

* For VitalityHealth Plans all above rewards are included as standard.

* For VitalityLife plans, these rewards are only available with Vitality Plus for an additional monthly fee of £5.00 or Vitality Optimiser for an additional monthly fee of £3.80. This fee is subject to change. Minimum monthly premiums apply.